Anniversary Year

3DBear
10 Years

This week 3DBear turns ten. Over those ten years we have gathered experience across technologies, continents and target groups, and every one of them has taught us something. All of it laid the groundwork that eventually led to Simuna.

2016–2019

The Early Years

The 3DBear augmented reality app logo from 2019

Everyday life in schools looked very different from today. Nobody was talking about AI yet, but technology was beginning to interest schools. At the same time a new national curriculum emphasised transversal competences, multidisciplinary learning modules, digitalisation and a new approach to assessment.

That is what we answered: the journey began with 3D printers in classrooms and continued to a Mars base that pupils built in augmented reality. It opened the door to the United States. In 2017 we entered the American school market and raised a million euros in seed funding, with a US investor on board.

Our look was different too, as the colours of this chapter show. The carousel below gives a feel for those first years.

Two 3D-printed 3DBear bears, one with 3DBear embossed on its back
A light green 3DBear bear brought into augmented reality
A giant character added to a Helsinki street with the 3DBear app
An event visitor looks at the 3DBear app on a tablet: a space base with vehicles has been built on the floor in augmented reality
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2020–2023

Simulations and EU Projects

The app travelled with us through the start of the decade. It took us as far as India, and in 2021 we raised one and a half million euros for international growth.

At the same time the emphasis shifted to projects. With vocational institutions we built individual simulations and exercises: the teacher defined the situation and we produced it. Customer service practice at a trade fair, welfare technology across a network of eight institutions, tailored environments for students who need extra support. These projects built the expertise that our later learning materials rest on.

We were also involved in numerous EU projects across Europe, working with vocational institutions and trainers.

A 360° exercise in the Varia lobby: the student looks for the things that must be checked before the customer arrives

Varia, 2021. Practising customer service in a 360° view.

The HyGGe virtual school start view, introducing Sirkka and Seppo and guiding the student to tasks in their home

HyGGe School, 2022. A virtual school shared by eight institutions.

Characters brought into augmented reality on the floor, their expressions showing different emotions

Bit the Spectrum, 2023. An EU project in four countries.

A 360° exercise in a second-hand shop: the student chooses how to handle a dissatisfied customer

UFO project, 2023. Exercises for students who need special support.

A 360° view at the foot of a baobab tree, an information card describing the species

Tanzania, 2023. Identifying tree species with HAMK and CAWM.

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2023 onwards

Turning Point: Complete Learning Materials

Individual exercises turned out to be a hugely popular way to teach subjects that are hard to grasp from theory alone. Before long teachers wanted the same on a larger scale: complete simulation-based online learning materials that can carry an entire qualification module from start to finish.

Demand decided our direction. In 2023 we focused our work on vocational education. Today we have materials in four fields, and they follow the national qualification requirements.

The same platform holds 360° simulations where the student moves around a real work environment, gamified exercises where a choice has a consequence, and avatar conversations where a difficult situation can be rehearsed aloud as many times as the student wants. There are over 200 exercises.

Simuna course view: the course chapters as image cards, with Simuna AI opening from the right-hand edge

Course view. A learning material is a complete course, not a single exercise.

Gamified exercise: the student gives substances to a character and sees how alertness, breathing and heart rate respond

Gamified exercise. A choice has a consequence you see straight away.

Construction simulation: an interaction on a building site, a question and three answer options

360° simulation. A situation filmed on site, where the student assesses how the worker acts.

Avatar conversation: Miro, the customer service mentor; the student answers by speaking

Avatar conversation. The student speaks to a mentor and can repeat the turn as many times as they like.

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The materials are created together with teachers from educational institutions. The field expert brings the substance and we bring the pedagogical and technical execution. We have run learning material projects with the majority of Finnish vocational institutions, and project work has continued outside Finland, in recent years especially in Africa.

Project partners with laptops in a classroom, a European Specialist Nurses Organisation roll-up in the background

Croatia, 2026. Project partners around the same table.

Students practising electrical measurements with a multimeter in a workshop in Malawi

Malawi, 2025. Students practising measurements in a workshop.

Teachers with laptops at a workshop in Tanzania

Tanzania, 2025. A workshop for teachers.

Four project partners in a school yard in Malawi

Malawi, 2025. The EcoCharge project partners.

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A teacher's time goes into creating tasks, differentiating them and following how students progress. That is why Simuna includes the teacher's own AI assistant, Simuna AI. It knows the course content and bases its answers on the course's own material: the teacher asks it for a group task, revision before an exam or extra work for faster students, and decides what to use.

Simuna AI alongside the course: the teacher has asked for a group task on a safe home visit, and the assistant has produced the learning goals and the assignment
A teacher asks Simuna AI for a group task on a safe home visit. The answer is built from the course's own material, not from general web content.

The time this frees up can go into guidance, discussion and supporting students.

Niina Tanhuanpää
Niina Tanhuanpää Nursing Lecturer, Suomen Diakoniaopisto (Finnish Diaconia College)

In summer 2026 health care lecturer Milja Forsman tested Simuna AI and interviewed Niina Tanhuanpää, who uses it with her own groups. Their observations on planning, differentiation and assessment are collected in a report, available in Finnish: Tekoäly opettajan työparina.

Anniversary year benefit

Birthday Offer

Buy at least 30 new student licences by 31 October and the integration is free of charge, with three teacher licences on top.

Request a quote

The offer applies to orders placed by 31 October 2026.